To find the right premises, central and large enough for 1,000 participants, at a point in time when Stockholm was virtually fully booked. Reaching the right balance between creating brand awareness for our customer, the product Ola Plex and shining a spotlight on the event’s main attraction: leading US hair stylist Guy Tang. One of the most important features of a hair show is enabling the audience to see the stylist working on the hair model close up.
Working closely with the customer to create a content interesting enough to make 1,000 people pay to attend.
Featuring the famous US stylist Guy Tang as the main attraction, flanked by well- known Swedish hair stylists and an exhibition presenting the products used.
1,000 paying guests made the event a cost-efficient marketing event. The positive feedback on the Facebook page knew no bounds. Additional consumer interest made future similar events aimed at other segments than B2B seem perfectly possible.
Spendrup’s beverage tour
1,300 restaurant people in three towns and three days
To project manage the invitations, the invited guests and the logistics for a tour which takes place in three different towns three days running. Registering all the guests quickly and efficiently in very little time as a result of many people not giving advance notice of their participation. Looking after producers from all over the world.
Digitalized responses and registration locally at the time of the event made for the speediest process. On-site project management following a detailed plan and with a good back-up problem-solving function. Special treatment of the producers from each country. We made an excursion with lunch for them in Gothenburg.